This seems to be the apparent truth with many Web2.0 website.
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First come up with a retarded name.
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Before anything, make a splash page with a mailing list sign up form.
Example: Newsvine, Wordpress.com (technically wordpress isn’t really web2.0, but it’s cool enough to be).
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As soon as something is created, publish it and put “Beta” everywhere. Then submit it to all the news sites for publicity.
Example: Wufoo.
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Attribute a hype by inviting a few influential people (who are influential online anyway) and make them blog about it.
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If you have the time, make an invite system. Then slowly slip away several invites. Be careful though, don’t let it spread like a wildfire. But try to make the best out of your invites — e.g. selling some on Ebay just to make it seem like a big deal.
Example: Gmail, Wordpress.com, Yahoo 360°, Windows Live Messenger
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Do not ever turn the beta status to public. But do constantly add new features. Occasionally make a few bugs on purpose so some users can give “feedback” and they will care more.
Example: Gmail
If you ever decide to make something cool, follow these guidelines because for sure everybody else is doing it.
No one’s commented yet. Odd.
[…] But “centerpoint(s) with the intent to collect and publish” is hand-waving; he does it and I’m doing it too (as I don’t see myself elaborating on it much in this post - maybe in my written text). But it’s the real monkey here - not the all-too-easy-to-spot graphic pixies. …though I’m being far too unkind to the 2.0 Ecology, which will need pixie dust to animate the lumbering elemental forces that will make the avant-web something to stick around for.. […]
You forgot to mention:
Get listed in the Web2.0 Million Dollar Homepage!
hi i need the information to create a web2.0 application right from the scratch and how advantageous it is to build an application using web2.0